WEST VIRGINIA TELEMARKETING ACT 
 
                                   Table of Contents 
                     
Part 1.  Definitions   .........................................................................................................................  3 
 § 46A-6F-101.  Applicability of definitions   ............................................................................                       3 
 § 46A-6F-102.  Chance promotion  .......................................................................................                         3 
 § 46A-6F-103.  Consumer; purchaser  ..................................................................................                           3 
 § 46A-6F-104.  Consumer goods or services  .......................................................................                               3 
 § 46A-6F-105.  Division   .......................................................................................................                3 
 § 46A-6F-106.  Individual  .....................................................................................................                 3 
 § 46A-6F-107.  Investment opportunity   ................................................................................                         4 
 § 46A-6F-108.  Material aspect or element   ..........................................................................                           4 
 § 46A-6F-109.  Person   ........................................................................................................                 4 
 § 46A-6F-110.  Prize, gift or award   ......................................................................................                     4 
 § 46A-6F-111.  Prize promotion  ...........................................................................................                      4 
 § 46A-6F-112.  Telemarketing solicitation  ............................................................................                          4 
 § 46A-6F-113.  Telemarketer  ...............................................................................................                     5 
 § 46A-6F-114.  Telemarketer in good standing   ....................................................................                              5 
   
Part 2.  Exempt Persons or Entities   ..............................................................................................              5 
 § 46A-6F-201.  Inapplicability of registration and bonding provisions of this article to 
   charitable organizations   .........................................................................................                           5 
 § 46A-6F-202.  Inapplicability of article to licensed securities, commodities, or 
   investment broker, dealer, or investment adviser  ....................................................                                         5 
 § 46A-6F-203.  Inapplicability of article to licensed associated person of a securities, 
   commodities, or investment broker, dealer, or investment adviser   ..........................                                                  6 
 § 46A-6F-204.  Inapplicability of article to person who does not make the major sales 
   presentation  ...........................................................................................................                      6 
 § 46A-6F-205.  Inapplicability of article to person who solicits sales by catalog   ....................                                         6 
 § 46A-6F-206.  Inapplicability of article to business-to-business sale  ....................................                                     6 
 § 46A-6F-207.  Inapplicability of article to person who solicits contracts for the 
   maintenance or repair of goods  ..............................................................................                                 6 
 § 46A-6F-208.  Inapplicability of article to person soliciting a transaction regulated by the 
   Commodity Futures Trading Commission  ...............................................................                                          7 
 § 46A-6F-209.  Inapplicability of article to supervised financial organization   .........................                                       7 
 § 46A-6F-210.  Inapplicability of article to licensed insurance broker, agent, customer 
   representative, or solicitor   ......................................................................................                          7 

 § 46A-6F-211.  Inapplicability of article to person soliciting the sale of services 
   provided by a cable television system   ....................................................................               7 
 § 46A-6F-212.  Inapplicability of article to certain telephone and communications 
   companies   .............................................................................................................  7 
 § 46A-6F-213.  Inapplicability of article to persons maintaining continuing business 
   locations for sales of consumer goods or services  ..................................................                      8 
 § 46A-6F-214.  Inapplicability of article to issuer of certain securities   ...................................              8 
 § 46A-6F-215.  Inapplicability of article to book, video, record, or multimedia club  ................                       8 
 § 46A-6F-216.  Inapplicability of article to registered developer or a real estate 
   salesperson or broker   ............................................................................................       8 
 § 46A-6F-217.  Inapplicability of article to person soliciting the sale of electric or 
   natural gas energy or related goods or services   .....................................................                    9 
 § 46A-6F-218.  Inapplicability of article to person soliciting the sale of a magazine or 
   newspaper  .............................................................................................................   9 
 § 46A-6F-219.  Inapplicability of article to certain telemarketers based on continuous 
   sales and gross sales for exempt persons  ..............................................................                   9 
 § 46A-6F-220.  Inapplicability of article to the annual sale of less than one hundred 
   dollars for food stuffs and edibles  ...........................................................................           9 
   
Part 3.  Registration, Security and Record Keeping  .....................................................................     9 
 § 46A-6F-301.  Registration of telemarketers  .......................................................................        9 
 § 46A-6F-302.  Security requirement   ...................................................................................   10 
 § 46A-6F-303.  Failure to register or meet security requirement; remedies  ...........................   11 
 § 46A-6F-304.  Record keeping requirements  ......................................................................   13 
   
Part 4.  Disclosures and Contract Requirements   .........................................................................   14 
 § 46A-6F-401.  Mandatory disclosures  .................................................................................   14 
 § 46A-6F-402.  Accepting returns or canceling services  .......................................................   15 
   
Part 5.  Unfair or Deceptive Acts or Practices; Penalties  .............................................................   16 
 § 46A-6F-501.  Unfair or deceptive acts or practices  ............................................................   16 
 § 46A-6F-502.  Causes of action arising out of unfair or deceptive acts or practices; 
   limitation of actions   ................................................................................................   17 
 § 46A-6F-503.  Operating a criminal recovery service; penalties  ..........................................   18 
   
Part 6.  Abusive Acts or Practices; Penalties   ...............................................................................   19 
 § 46A-6F-601.  Abusive acts or practices  .............................................................................   19 
   
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Part 7.  Remedies  ...........................................................................................................................   19 
 § 46A-6F-701.  Civil remedies   .............................................................................................   19 
 § 46A-6F-702.  Remedies not exclusive  ...............................................................................   20 
 § 46A-6F-703.  Service of process on certain nonresidents  ..................................................   20 
 
The West Virginia Telemarketing Act was enacted in 1998.  The text of the Act reads as follows. 
 
                                      Part 1.  Definitions. 
 
§ 46A-6F-101.  Applicability of definitions. 
 For the purposes of this article, the words or terms defined in this part have the meanings 
ascribed to them. These definitions are applicable unless a different meaning clearly appears from the 
context.   
 
§ 46A-6F-102.  Chance promotion. 
 "Chance promotion" means any plan in which premiums are distributed by random or chance 
selection.   
 
§ 46A-6F-103.  Consumer; purchaser. 
 "Consumer" or "purchaser" means a person who is solicited to become or does become obligated 
to pay for consumer goods or services offered by a telemarketer through telemarketing.   
 
§ 46A-6F-104.  Consumer goods or services. 
 "Consumer goods or services" means:   
 (1) Any property or services offered or sold to a natural person primarily for personal, family, 
household or agricultural purposes;   
 (2) Any property or service offered or sold for the purpose of providing a profit or investment 
opportunity; or   
 (3) Any property intended to be attached to or installed in any real property, without regard to 
whether it is so attached or installed, as well as timeshare estates and licenses, resort and campground 
memberships, and any services related to such property.   
 
§ 46A-6F-105.  Division. 
 "Division" means the consumer protection division of the office of the attorney general. 
  
§ 46A-6F-106.  Individual. 
 "Individual" means a single human being and does not mean a firm, association of individuals, 
corporation, partnership, joint venture, sole proprietorship, or any other entity.   
 
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§ 46A-6F-107.  Investment opportunity. 
 "Investment opportunity" means anything tangible or intangible, that is offered for sale, sold or
traded based, wholly or in part, on representations, either express or implied, about past, present or 
future income, profit or appreciation.   
 
§ 46A-6F-108.  Material aspect or element. 
 "Material aspect or element" means any factor likely to affect a person's choice of, or conduct 
regarding, goods or services and includes currency values and comparative expressions of value 
including, but not limited to, percentages or multiples.   
 
§ 46A-6F-109.  Person. 
 "Person" includes any individual, group of individuals, firm, association, corporation, partnership, 
joint venture, sole proprietorship, or any other business entity.   
  
§ 46A-6F-110.  Prize, gift or award. 
 "Prize, gift or award" means anything offered or given, or purportedly offered or given, to a 
consumer as part of a prize promotion.   
 
§ 46A-6F-111.  Prize promotion. 
 "Prize promotion" means:   
 (1) A sweepstakes or other game of chance; or   
 (2) An oral or written express or implied representation that a person has won, has been selected 
to receive, or may be eligible to receive a prize, gift or award.   
 
§ 46A-6F-112.  Telemarketing solicitation. 
 (a)  "Telemarketing solicitation" means and includes any communication between a telemarketer 
and a prospective purchaser for the purpose of selling or attempting to sell the purchaser any consumer 
goods or services, if it is intended by the telemarketer that an agreement to purchase the consumer 
goods or services will be made after any of the following events occur:   
  (1) The telemarketer makes an unsolicited telephone call to a consumer, attempting to 
 sell consumer goods or services to the consumer, when the consumer has not previously 
 expressed an interest to the telemarketer in purchasing, investing in, or obtaining information 
 regarding, the consumer goods or services offered by the telemarketer; or   
  (2) The telemarketer communicates with a consumer by any means and invites or directs 
 the consumer to respond by any means to the telemarketer's communications, and the 
 telemarketer intends to enter into an agreement with the consumer for the purchase of consumer 
 goods or services at some time during the course of one or more subsequent telephone 
 communications with the consumer.   

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 (b)            For purposes of this article, "communication" means a written or oral notification or 
advertisement transmitted from a telemarketer to a consumer by any means.   
 
§ 46A-6F-113.  Telemarketer. 
 (a) "Telemarketer" means any person who initiates or receives telephone calls to or from a 
consumer in this state for the purpose of making a telemarketing solicitation as defined in section one 
hundred thirteen of this article [this section].   
 (b) A telemarketer may initiate or receive a communication that constitutes a telemarketing 
solicitation on his own behalf, through a salesperson, or through an automated dialing machine.   
 (c)  A telemarketer does not include any of the persons or entities exempted pursuant to Part II of 
this article.   
 (d)  A telemarketer does not include a salesperson as defined in section one hundred fourteen [§ 
46A-6F-114] of this article.   
 (e)  A telemarketer includes, but is not limited to, owners, operators, officers, directors, partners, 
or other individuals engaged in the management activities of a business entity that is subject to licensing 
and registration pursuant to this article.   
 
§ 46A-6F-114.  Telemarketer in good standing. 
 "Telemarketer in good standing" means a telemarketer who, during the previous two years has 
continually been engaged in the business of telemarketing and who has not been convicted, or pled guilty 
or nolo contendere to racketeering, embezzlement, fraudulent conversion, misappropriation of property or 
any violations of state or federal securities laws, a theft offense, or any consumer protection law or 
telemarketing law.   
 
                               PART 2.  EXEMPT PERSONS OR ENTITIES 
 
§ 46A-6F-201. Inapplicability of registration and bonding provisions of this article to charitable 
organizations. 
 A charitable organization that is  exempt from filing an annual registration statement with the 
secretary of state under the provisions of section six, article nineteen, chapter twenty-nine of this code is 
exempt from the registration and bonding provisions of this article when making a telemarketing 
solicitation.   
 
§ 46A-6F-202.  Inapplicability of article to licensed securities, commodities, or investment broker, 
dealer, or investment adviser. 
 The provisions of this article do not apply to any licensed securities, commodities, or investment 
broker, dealer, or investment adviser, when soliciting within the scope of his license. As used in this 
section, "licensed securities, commodities, or investment broker, dealer, or investment adviser" means a 
person who is licensed or registered as such by the securities and exchange commission, by the national 

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association of securities dealers or some other self-regulatory organization as defined by the Securities 
Exchange Act of 1934 (15 U.S.C. §  781), or by an official or agency of this state or of any state of the 
United States.   
 
§ 46A-6F-203.  Inapplicability of article to licensed associated person of a securities, commodities, 
or investment broker, dealer, or investment adviser. 
 The provisions of this article do not apply to any licensed associated person of a securities, 
commodities, or investment broker, dealer, or investment adviser, when soliciting within the scope of his 
license.  As used in this section, "licensed associated person of a securities, commodities, or investment 
broker, dealer, or investment adviser" means any associated person registered or licensed by the 
National Association of Securities Dealers or other self-regulatory organization as defined by the 
Securities Exchange Act of 1934 (15 U.S.C. § 781) or by an official or agency of this state or of any state 
of the United States.   
 
§ 46A-6F-204.  Inapplicability of article to person who does not make the major sales presentation. 
 The provisions of this article do not apply to a person who does not make the major sales 
presentation during the telephone solicitation and who does not intend to, and does not actually, complete 
or obtain provisional acceptance of a sale during the telephone solicitation, but who makes the major 
sales presentation and completes the sale at a later face-to-face meeting between the seller and the 
prospective consumer in accordance with the home solicitation provisions in this chapter and as a home 
solicitation sale as defined by section one hundred two], article one of this chapter.  However, if a seller, 
in violation of subdivision (4), subsection (a), section five hundred one of this article, causes an individual 
to go to the prospective consumer for the primary purpose of collecting payment or delivering any item 
purchased, this exemption does not apply.   
 
§ 46A-6F-205.  Inapplicability of article to person who solicits sales by catalog. 
 The provisions of this article do not apply to a person who solicits sales by periodically publishing 
and delivering a catalog of a seller's merchandise to prospective purchasers, if the catalog:   
 (1) Contains a written description or illustration of each item offered for sale;   
 (2) Includes the business address or home address of the seller;   
 (3) Includes at least twenty pages of written material and illustrations and is distributed in more 
than one state; and   
 (4) Has an annual circulation, by mailing, of not less than one hundred fifty thousand catalogs.   
 
§ 46A-6F-206.  Inapplicability of article to business-to-business sale. 
 The provisions of this article do not apply to a business-to-business sale.   
 
§ 46A-6F-207. Inapplicability of article to person who solicits contracts for the maintenance or 
repair of goods. 

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 The provisions of this article do not apply to a person who solicits contracts for the maintenance 
or repair of goods previously purchased from the person making the solicitation or on whose behalf the 
solicitation is made.   
 
§ 46A-6F-208. Inapplicability of article to person soliciting a transaction regulated by the 
Commodity Futures Trading Commission. 
 The provisions of this article do not apply to a person soliciting a transaction regulated by the 
federal commodity futures trading commission if the person is registered or temporarily licensed for this 
activity with the commodity futures trading commission under the Commodity Exchange Act (7 U.S.C. § 1 
et seq.) and the registration or license has not expired or been suspended or revoked.   
 
§ 46A-6F-209.  Inapplicability of article to supervised financial organization. 
 The provisions of this article do not apply to any supervised financial organization or an affiliate or 
subsidiary thereof or regulated consumer lender subject to regulation by the commissioner of banking or 
a federal agency charged with regulating such supervised financial organizations or regulated consumer 
lenders when acting within the scope of the supervised or regulated activity.  As used in this section, the 
terms "supervised financial organization" and "regulated consumer lender" shall have the same meanings 
as ascribed to them in section one hundred two], article one of this chapter.   
 
§ 46A-6F-210.    Inapplicability of article to licensed insurance broker, agent, customer 
representative, or solicitor. 
 The provisions of this article do not apply to any licensed insurance broker, agent, customer 
representative, or solicitor when soliciting within the scope of his or her license.  As used in this section, 
"licensed insurance broker, agent, customer representative, or solicitor" means any insurance broker, 
agent, customer representative, or solicitor licensed by an official or agency of this state pursuant to 
subsection (a), section one, article twelve, chapter thirty-three of this code, or of any state of the United 
States.   
  
§ 46A-6F-211.  Inapplicability of article to person soliciting the sale of services provided by a cable 
television system. 
 The provisions of this article do not apply to a person soliciting the sale of services provided by a 
cable television system operating under authority of a franchise or permit, or to a person soliciting the 
sale of subscriber television services or advertising.   
 
§ 46A-6F-212.  Inapplicability of article to certain telephone and communications companies. 
 The provisions of this article do not apply to any of the following entities to the extent that its acts 
or practices are subject to the jurisdiction or regulation of the West Virginia public service commission or 
the federal communications commission:   
 (1) A telephone company, or any affiliate or agent of a telephone company; or   

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         (2) Any provider of commercial mobile service, as defined by the communications act of 1934, as 
amended by the telecommunications act of 1966 (47 U.S.C. § 151, et seq.). 
 
§ 46A-6F-213.  Inapplicability of article to persons maintaining continuing business locations for 
sales of consumer goods or services. 
         The provisions of this article do not apply to a person who offers to sell consumer goods or 
services through telemarketing activities if the person maintains a permanent business location under the 
same exact name as that used in connection with the telemarketing sales, and both of the following 
activities occur on a continuing basis:   
         (1) The identical consumer goods or services offered for sale by the person through telemarketing 
activities are offered for sale at the person's business location; and   
         (2) More than fifty percent of all the of the consumer goods or services offered for sale by the 
person are provided to consumers at the person's business location rather than through telemarketing 
sales.   
 
§ 46A-6F-214.  Inapplicability of article to issuer of certain securities. 
         The provisions of this article do not apply to an issuer or a subsidiary of an issuer that has a class 
of securities which is subject to § 12 of the Securities Exchange Act of 1934 (15 U.S.C. § 781) and which 
is either registered or exempt from registration under paragraphs (A), (B), (C), (E), (F), (G), or (H) of 
subsection (g)(2) of that section.   
 
§ 46A-6F-215.  Inapplicability of article to book, video, record, or multimedia club. 
         The provisions of this article do not apply to a book, video, record, or multimedia club or 
contractual plan or arrangement:   
         (1) Under which the seller provides the consumer with a form which the consumer may use to 
instruct the seller not to ship the offered merchandise;   
         (2) That is regulated by the Federal trade commission trade regulation concerning use of negative 
option plans by sellers in commerce; or   
         (3) That provides for the sale of books, records, videos, multimedia products or other goods that 
are not covered under subdivisions (1) or (2) of this section, including continuity plans, subscription 
arrangements, standing order arrangements, single sales of items offered for sale one time, supplements, 
and series arrangements under which the seller periodically ships merchandise to a consumer who has 
consented in advance to receive such merchandise on a periodic basis.   
 
§ 46A-6F-216. Inapplicability of article to registered developer or a real estate salesperson or 
broker. 
         The provisions of this article do not apply to a person who is licensed as a real estate broker, 
associate broker, or real estate salesperson, in accordance with the provisions of article twelve, chapter 
forty-seven of this code, when such person is acting within the scope of their license.   

                                          8

§ 46A-6F-217. Inapplicability of article to person soliciting the sale of electric or natural gas 
energy or related goods or services. 
 The provisions of this article do not apply to a person soliciting on behalf of an entity that sells 
electric or natural gas energy, or an affiliate of such an entity, if the solicitation is for the sale of electric or 
natural gas energy or related goods and services, and the transaction is governed and regulated by the 
public service commission or the federal energy regulatory commission.   
 
§ 46A-6F-218.  Inapplicability of article to person soliciting the sale of a magazine or newspaper. 
 The provisions of this article do not apply to a person primarily soliciting the sale of a single 
magazine subscription or subscription to a newspaper of general circulation or the sale of advertisements 
therein.   
 
§ 46A-6F-219. Inapplicability of article to certain telemarketers based on continuous sales and 
gross sales for exempt persons. 
 The provisions of this article do not apply to any telemarketer, in good standing, who has been 
providing telemarketing sales services continuously for at least two years under the same name and 
ownership and which derives fifty percent of its gross telemarketing sales revenues from contracts with 
persons exempted from this part: Provided, That telemarketers under this exemption must register, 
without bond, with the secretary of tax and revenue to establish eligibility for this exemption.   
 
§ 46A-6F-220.  Inapplicability of article to the annual sale of less than one hundred dollars for food 
stuffs and edibles. 
 The provisions of this article do not apply to a person soliciting the sale of food stuffs and edibles, 
except vitamins, if the solicitations neither intends to result in, or actually results in a sale or sales which 
costs the consumer in excess of one hundred dollars annually to a single address: Provided, That such 
sales are not solicited by professional telemarketers.   
 
                  PART 3.  REGISTRATION, SECURITY AND RECORD KEEPING 
 
§ 46A-6F-301.  Registration of telemarketers. 
 (a)  No person shall act as a telemarketer without first having registered with the secretary of the 
department of tax and revenue.   
 (b) The initial application for registration shall be made at least sixty days prior to offering 
consumer goods or services, or offering for sale consumer goods or services through any medium, and 
an application for renewal shall be made on an annual basis thereafter. The department of tax and 
revenue shall charge reasonable application and renewal fees for administration of the registration 
requirements pursuant to this article.  The application and renewal fees shall be established through the 
promulgation of a legislative rule pursuant to chapter twenty-nine-a of this code. The fees so collected 

                                              9

shall be deposited into the state treasury to the credit of the special revenue fund known as the 
"telemarketer registration fund" pursuant to section three hundred four of this article.   
         (c)  The application for a certificate of registration or renewal shall include, but not be limited to, 
the following information:   
         (1) The true name, mailing address, telephone number and physical address of the 
         telemarketer, including each name under which the telemarketer intends to engage in 
         telemarketing;   
         (2) Each occupation or business that the telemarketer's principal owner has engaged in 
         for two years immediately preceding the date of the application;   
         (3) Whether any principal or manager has been convicted, or pled guilty to, or is being 
         prosecuted by indictment for, racketeering, any violations of state or federal securities laws, a 
         theft offense, or any consumer protection law or telemarketing law; 
         (4) Whether there has been entered against any principal or manager an injunction, 
         temporary restraining order or a final judgment in any civil or administrative action, involving 
         fraud, theft, racketeering, embezzlement, fraudulent conversion, misappropriation of property, or 
         any consumer protection law or telemarketing law, including any pending litigation against the 
         applicant;   
         (5) Whether the telemarketer, at any time during the previous seven years, has filed for 
         bankruptcy, been adjudged bankrupt or been reorganized because of insolvency;   
         (6) The true name, current home address, date of birth, social security number and all 
         other names of the following:   
                          (A) Each person participating in or responsible for the management of the seller's 
         business;   
                          (B) Each person, office manager, or supervisor principally responsible for the 
         management of the seller's business.   
         (7) The name, address and account number of every institution where banking or any 
         other monetary transactions are done by the seller.   
 
§ 46A-6F-302.  Security requirement. 
         (a)  An application for registration or renewal shall be accompanied by a continuing surety bond 
executed by a corporation that is licensed to transact the business of fidelity and surety insurance in the 
state of West Virginia. The bond must be approved by the department of tax and revenue before a 
certificate of registration is issued in accordance with the provisions of section three hundred one of this 
article. A separate bond in the amount of one hundred thousand dollars may be filed for each 
telemarketing location, including each principal office and each branch office thereof, or a single bond in 
the amount of five hundred thousand dollars may be filed for all locations of the telemarketer.   

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        (b) The bond shall provide that the telemarketer will pay all damages to the State or a private 
person resulting from any unlawful act or action by the telemarketer or its agent in connection with the 
conduct of telemarketing activities.   
        (c)  The registration of any telemarketer shall be void upon termination of the bond of the surety 
company, or loss of the bond, unless, prior to such termination, a new bond has been filed with the 
department of tax and revenue.  The surety, for any cause, may cancel the bond upon giving a sixty day 
written notice by certified mail to the telemarketer and to the department of tax and revenue.  Unless the 
bond is replaced by that of another surety before the expiration of the sixty day notice of cancellation, the 
registration of the telemarketer shall be treated as lapsed.   
        (d) The surety bond shall remain in effect for three years from the period the telemarketing 
business ceases to operate in this state.   
        (e)  Any business required under this article to file a bond with a registration application, may file, 
in lieu thereof, an irrevocable letter of credit, with annual renewals, a certificate of deposit, cash or 
Government bond in the same amount as would be required for the bond. The department of tax and 
revenue shall deposit any such funds in an interest bearing account.  The department of tax and revenue 
shall hold such letter of credit, cash, certificate of deposit or government bond for three years from the 
period the telemarketing business ceases to operate or registration lapses, in order to pay claims made 
against the telemarketing business during its period of operation. At the end of the three year term all 
interest accrued, not required for payment of claims, shall be remitted to the telemarketer.   
        (f) The registration of the telemarketing business will be treated as lapsed if at any time, the 
amount of the letter of credit, bond, cash, certificate of deposit or government bond falls below the 
amount required by this section.   
        (g)  Should the license of any surety company to transact business in this state be terminated, all 
bonds given pursuant to this article upon which such company is surety shall thereupon be suspended, 
and the department of tax and revenue shall immediately notify each affected licensee of such 
suspension and require that a new bond be filed.  This notice shall be sent by registered or certified mail, 
return receipt requested, and shall be addressed to the telemarketer at his or its principal place of 
business as shown by the department of tax and revenue records.  The failure of any telemarketer to file 
a bond with new or additional surety within thirty days after being advised in writing by the department of 
tax and revenue of the necessity to do so shall be cause for the department of tax and revenue to revoke 
the telemarketer's registration.   
        (h)  An action may be brought in any court of competent jurisdiction upon the bond by any person 
to whom the licensee fails to account and pay as set forth in such bond. The aggregate liability of the 
surety company to all persons injured by a telemarketer's violations may not exceed the amount of the 
bond.   
 
§ 46A-6F-303.  Failure to register or meet security requirement; remedies. 

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 (a)  Any person is subject to a civil administrative penalty, to be levied by the department of tax 
and revenue, of not more than five thousand dollars if the person:   
  (1) Acts as a telemarketer without first registering pursuant to section three hundred one 
 of this article;   
  (2) Acts as a telemarketer without first meeting the security requirements set forth in 
 section three hundred two of this article;   
  (3) Acts as a telemarketer after failing to maintain a certificate of registration 
 accompanied by a surety bond as required by sections three hundred one and three hundred two 
 of this article;   
  (4) Includes any material information on a registration application that is false or 
 misleading; or   
  (5) Misrepresents that a telemarketer is registered.   
 In assessing a civil administrative penalty, department of tax and revenue shall take into account 
the seriousness of the violation, any good faith efforts to comply with applicable requirements, any benefit 
obtained by the act or omission, and any other appropriate factors as the department of tax and revenue 
may establish by rules proposed for promulgation by the legislature in accordance with the provisions of 
article three, chapter twenty-nine-a of this code.   
 (b)  No assessment shall be levied pursuant to subsection (a) of this section until after the alleged 
violator has been notified by certified mail or personal service.  The notice shall include:   
  (1) A reference to this section, sections three hundred one and three hundred two of this 
 article, and any legislative rule that was allegedly violated;   
  (2) A concise statement of the facts alleged to constitute the violation;   
  (3) A statement of the amount of the administrative penalty to be imposed; and   
  (4) A statement of the alleged violator's right to an informal hearing.   
 (c) The alleged violator has twenty calendar days from receipt of the notice within which to 
deliver to the department of tax and revenue a written request for a hearing.  If no hearing is requested, 
the notice becomes a final order after the expiration of the twenty-day period.  If a hearing is requested, 
the department of tax and revenue shall inform the alleged violator of the time and place of the hearing.  
The department of tax and revenue may appoint a hearing examiner to conduct the hearing and then 
make a written recommendation to the department of tax and revenue concerning the assessment of a 
civil administrative penalty.  Within thirty days following the hearing, the department of tax and revenue 
shall issue and furnish to the alleged violator a written decision which explains the rationale for any 
assessment of an administrative penalty.  The authority to levy an administrative penalty is in addition to 
all other enforcement provisions of this article and the payment of any assessment does not affect the 
availability of any other enforcement provision in connection with the violation for which the assessment is 
levied.  No assessment levied pursuant to this section becomes due and payable until the procedures for 
review of such assessment as set out in this subsection have been completed.   

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 (d) The department of tax and revenue may seek an injunction, or may institute a civil action 
against any person allegedly in violation of the provisions of this section, sections three hundred one and 
three hundred two of this article.  An application for injunctive relief or civil action under this section may 
be filed and relief granted notwithstanding the fact that all administrative remedies provided for in this 
article have not been exhausted or invoked against the person or persons against whom such relief is 
sought.  Upon request of the department of tax and revenue, the division or the prosecuting attorney of 
the county in which the violation occurs shall assist the department of tax and revenue in any civil action 
under this section.   
 (e) Independently of the department of tax and revenue, with respect to any action brought by
the division or a private citizen regarding unfair or deceptive acts or practices, or abusive acts or practices 
under the provisions of this article or under other applicable consumer protection laws set forth in this 
code, the division or a private citizen may also apply to the court for appropriate relief under this section 
against a person violating the provisions of sections three hundred one and three hundred two of this 
article, pending final determination of the proceedings.   
 (f)  Any funds recovered and all registration fees, as provided for in this article, shall be paid into 
the state treasury to the credit of a special revenue fund to be known as the "telemarketer registration 
fund" which is hereby created.  The moneys so credited to the fund shall be used solely for the purposes 
of administering and enforcing the registration and security requirements of this article.   
 
§ 46A-6F-304.  Record keeping requirements. 
 (a)  A telemarketer shall keep for a period of four years from the date the record is produced the 
following records related to its telemarketing activities:   
         (1) One of each advertisement, brochure and other promotional materials;   
         (2) The name and last known address of each prize recipient and the prize awarded for 
 prizes that are represented, directly or by implication, to have a value of twenty-five dollars or 
 more;   
         (3) The name and last known address of each customer, the goods or services 
 purchased, the date such goods or services were shipped or provided, and the amount paid by 
 the customer for the goods or services;   
         (4) The name, last known home address and telephone number, and the job title for all 
 current and former employees directly involved in telephone sales;   
         (5) All verifiable authorizations required to be provided or received under this article; and   
         (6) A copy of all scripts, outlines or presentation material the seller will require the 
 telemarketer to use when soliciting, as well as all sales information to be provided by the seller to 
 a purchaser in connection with any solicitation.   
 (b)  A seller or telemarketer may keep the records required by subsection (a) of this section in any 
form, and in any manner, format, or place as they keep such records in the ordinary course of business.  
Failure to keep all records required by subsection (a) of this section shall be a violation of this article.   

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 (c)  The telemarketer is responsible for complying with the above provisions.   
 (d)  In the event of any dissolution or termination of the seller's or telemarketer's business, the 
principal of that telemarketer shall maintain all records as required under this section.  In the event of any 
sale, assignment or other change in ownership of the seller's business, the successor shall maintain all 
records required under this section.   
 (e) (1) The division may require a telemarketer to file true copies of all scripts, outlines and 
promotional material and any modifications thereto with the division of consumer protection for a time 
period to be determined by the division.  Such filing may be required upon an investigation and finding by 
the division that:   
                     (A) A telemarketer is using scripts, outlines or presentation material that contain 
  material misrepresentations or that fail to state material facts; or   
                     (B) A telemarketer is deviating from scripts, outlines or presentation material so 
  as to make material misrepresentations or to fail to state material facts.   
  (2) The attorney general shall comply with the requirements of article five, chapter 
 twenty-nine-a of this code for hearings requested pursuant to part III. 
 
                     PART 4.  DISCLOSURES AND CONTRACT REQUIREMENTS. 
 
§ 46A-6F-401.  Mandatory disclosures. 
 (a) A telemarketer shall promptly disclose, in a clear and conspicuous manner, the following 
material information when making a telemarketing communication with a consumer:   
  (1) The true identity of the telemarketer;   
  (2) That the purpose of the call is to sell consumer goods or services; and   
  (3) The nature of the goods or services offered for sale.   
 (b) Before a consumer pays for the goods or services offered for sale, the telemarketer shall 
disclose, in a clear and conspicuous manner, the following material information:   
  (1) The total costs to purchase, receive or use the consumer goods or services that are 
 the subject of the telemarketing communication;   
  (2) The quantity of the consumer goods or services that are the subject of the 
 telemarketing solicitation;   
  (3) All material restrictions, limitations or conditions to purchase, receive, or use the 
 consumer goods or services that are the subject of the telemarketing solicitation;   
  (4) All material aspects of the performance, quality, efficacy, nature or basic 
 characteristics of the consumer goods or services that are the subject of the telemarketing 
 solicitation;   
  (5) All material aspects of the nature or terms of the telemarketer's refund, cancellation, 
 exchange or repurchase policies;   

                                       14

  (6) All material aspects of a prize promotion, disclosed prior to requesting the consumer 
 to enter into a sale or lease, including, but not limited to, the following:   
   (A) A description of the prizes, gifts or awards offered or to be given to 
  consumers participating in the prize promotion;   
   (B) A statement of the true retail value of each prize, gift or award offered or to be 
  given to participating consumers;   
   (C) A clear identification of the person or entity on whose behalf the contest or 
  promotion is conducted;   
   (D) A description of all material conditions which a participant must satisfy;   
   (E) A clear and unequivocal statement that the consumer is not required to make 
  any purchase, lease or rental of consumer goods or services in order to qualify for any 
  prize, gift or award or to otherwise participate in the prize promotion;   
   (F) A clear and unequivocal statement that the consumer is not required to pay 
  any handling or shipping costs or to make any other payment of any kind in order to win 
  or receive a prize, gift or award or to otherwise participate in the prize promotion;   
   (G) The actual numbers of the prizes, gifts or awards to be awarded;   
   (H) The odds of receiving a prize, gift or award; and   
   (I) A clear explanation of the no-purchase/no-payment method of participating in 
  the prize promotion, with instructions on how to participate.   
  (7) All material aspects of any investment opportunity being offered, including, but not 
 limited to, a description of the following factors:   
   (A) Risk;   
   (B) Liquidity;   
   (C) Earnings potential;   
   (D) Profitability;   
   (E) Benefits; and   
   (F) If applicable, the value, price and location of any real or personal property 
  that the consumer will acquire by investing.   
 
§ 46A-6F-402.  Accepting returns or canceling services. 
 (a)  Every telemarketer shall, at a minimum, have the following policy:   
  (1) Accepting returns or canceling services for a period of not less than seven days after 
 the date of delivery to the consumer and providing a cash refund for a cash purchase or issuing a 
 credit for a credit purchase, which credit is applied to the account to which the purchase was 
 debited in connection with the return of its unused and undamaged merchandise or canceled 
 services. For purposes of this subsection, it will be presumed that goods were received seven 
 days after they were mailed unless it can be clearly demonstrated that the goods were not 
 received or received at a later date;   

                                         15

  (2) Disclosing the telemarketer's return and refund policy to the buyer, orally by telephone 
 or in writing with advertising, promotional material, or with delivery of the products or service; and   
  (3) Restoring such payment or issuing such credit, as required under subdivision (1) of 
 this section, within thirty days after the date on which the telemarketer receives returned 
 merchandise or notice of cancellation of services.  A seller who discloses, in writing, that a sale is 
 made or provided "satisfaction guaranteed", with "free inspection", "no risk guarantee", or similar 
 words or phrases, shall be deemed to meet the requirements of the review and return for refund 
 policy set forth in this subparagraph.   
 (b)  Failure to comply with the provisions of this section is unfair or deceptive act or practice.   
 
  PART 5.  UNFAIR OR DECEPTIVE ACTS OR PRACTICES; PENALTIES. 
 
§ 46A-6F-501.  Unfair or deceptive acts or practices. 
 (a) It is an unfair or deceptive act or practice and a violation of this article for any seller or 
telemarketer to engage in the following conduct:   
  (1) To advertise or represent that registration as a telemarketer equals an endorsement 
 or approval by the state or any governmental agency of the state;   
  (2) To request or receive payment of any fee or consideration for goods or services 
 represented to remove derogatory information from, or improve, a person's credit history, credit 
 record, or credit rating until:   
  (A) The time frame in which the telemarketer has represented all of the goods or 
  services will be provided to that person has expired; and   
  (B) The telemarketer has provided the person with documentation in the form of 
  a consumer report from a consumer reporting agency demonstrating that the promised 
  results have been achieved, such report having been issued more than six months after 
  the results were achieved;   
  (3) To obtain or submit for payment a check, draft, or other form of negotiable paper 
 drawn on a person's checking, savings, share, or similar account, without that person's express 
 verifiable authorization. Such authorization shall be deemed verifiable if any of the following 
 means are employed:   
  (A) Express written authorization by the customer, which may include the 
  customer's signature on the negotiable instrument; or   
  (B) Express oral authorization which is tape recorded and made available upon 
  request to the customer's bank and which evidences clearly both the customer's 
  authorization of payment for the goods and services that are the subject of the sales offer 
  and the customer's receipt of all of the following information:   
                       (i) The date of the draft(s);   
                       (ii) The amount of the draft(s);   

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                                (iii) The payor's name;   
                                (iv) The number of draft payments (if more than one);   
                                (v) A telephone number for customer inquiry that is answered during 
           normal business hours; and   
                                (vi) The date of the customer's oral authorization.   
           (C) Written confirmation of the transaction, sent to the customer prior to 
           submission for payment of the customer's check, draft, or other form of negotiable paper, 
           that includes:   
                                (i) All of the information contained in subparagraphs (i) through (vi), 
           paragraph (B), subdivision (3) of this subsection; and   
                                (ii) The procedures by which the customer can obtain a refund from the 
           telemarketer in the event the confirmation is inaccurate;   
           (4) To procure the services of any professional delivery, courier or other pick-up service 
       to obtain immediate receipt and possession of a consumer's payment unless:   
           (A) Such service is requested by the consumer;   
           (B) The consumer is informed that he or she can inspect the goods or services 
           prior to payment and may refuse to accept the goods or services; and   
           (C) The consumer is actually afforded an opportunity to  inspect the goods or 
           services prior to payment;   
           (5) To engage in any other unfair or deceptive conduct which will create a likelihood of 
       confusion or misunderstanding to any reasonable consumer.   
           (6) To misrepresent the requirements of this section.   
           (7) To provide substantial assistance or support to any telemarketer when that person 
       knows or consciously avoids knowing that the telemarketer is engaged in any act or practice that 
       violates this section.   
           (8) To engage in any "unfair methods of competition and unfair or deceptive acts or 
       practices" as specified in subsection (f), section one hundred two [§ 46A-6-102(f)], article six of 
       this chapter and made unlawful by the provisions of section one hundred four [§ 46A-6-104], 
       article six of this chapter.   
 
§ 46A-6F-502.  Causes of action arising out of unfair or deceptive acts or practices; limitation of 
actions. 
       (1) If a telemarketer violates the provisions of section five hundred one of this article, the 
consumer has a cause of action to recover actual damages and, in addition, a right to recover from the 
violator a penalty in an amount, to be determined by the court, of not less than one hundred dollars nor 
more than three thousand dollars.  No action brought pursuant to the provisions of this subsection may be 
brought more than two years after the date upon which the violation occurred or the due date of the last 
scheduled payment of the agreement, whichever is later.   

                                        17

 (2)  If a telemarketer violates the provisions of section five hundred one of this article, any sale or 
lease of consumer goods or services is void and the consumer is not obligated to pay either the principal 
or any finance charge.  If the consumer has paid any part of the principal or of the finance charge, he or 
she has a right to recover the payment from the violator or from any assignee of the violator's rights who 
undertakes direct collection of payments or enforcement of rights arising from the debt.   
 (3) A consumer is not obligated to pay a charge in excess of that allowed by the sales 
agreement, and if the consumer has paid an excess charge, he or she has a right to a refund.  A refund 
may be made by reducing the consumer's obligation by the amount of the excess charge.          If the 
consumer has paid an amount in excess of the lawful obligation under the agreement, the consumer may 
recover in an action the excess amount from the person who made the excess charge or from an 
assignee of that person's rights who undertakes direct collection of payments from or enforcement of 
rights against the consumer arising from the debt.   
 (4) If a telemarketer has contracted for or received a charge in excess of that allowed by the 
sales agreement, the consumer may, in addition to recovering such excess charge, also recover from the 
telemarketer or the person liable in an action a penalty in an amount determined by the court not less 
than one hundred dollars nor more than three thousand dollars. No action brought pursuant to the 
provisions of this subsection may be brought more than two years after the date upon which the violation 
occurred or the due date of the last scheduled payment of the agreement, whichever is later.   
 (5) A telemarketer has no liability for a penalty under subsection (1) or subsection (4) of this 
section if, within fifteen days after discovering an error, and prior to the institution of an action under this 
section or the receipt of written notice of the error, the telemarketer notifies the consumer of the error and 
corrects the error.   
 (6) If the telemarketer establishes by a preponderance of evidence that a violation is 
unintentional or the result of a bona fide error of fact notwithstanding the maintenance of procedures 
reasonably adapted to avoid any such violation or error, no liability is imposed under subsections (1), (2) 
and (4) of this section, and the validity of the transaction is not affected.   
 
§ 46A-6F-503.  Operating a criminal recovery service; penalties. 
 (a)  A person is guilty of operating a criminal recovery service when the person:   
     (1) Makes a representation that he will recover all or any portion of the consideration that 
 a consumer has paid to a telemarketer in response to a telemarketing solicitation;   
     (2) Does not intend to make such recovery or has no reasonable expectation to anticipate 
 that recovery will be made; and,   
     (3) Receives any remuneration from the consumer before a recovery of consideration is 
 made.   
 (b) Any person who violates the provisions of this section is guilty of a felony, and, upon 
conviction thereof, shall be imprisoned in a state correctional center not less than one year nor more than 

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ten years, or fined not more than five thousand dollars and confined in a state correctional center not less 
than one year nor more than ten years.   
 
             PART 6.  ABUSIVE ACTS OR PRACTICES; PENALTIES. 
 
§ 46A-6F-601.  Abusive acts or practices. 
 (a)  It is an abusive telemarketing act or practice and a violation of this act for any telemarketer to 
engage in the following conduct:   
     (1) Threaten, intimidate or use profane or obscene language;   
     (2) Engage any person repeatedly or continuously with behavior a reasonable person 
 would deem to be annoying, abusive or harassing;   
     (3) Initiate an outbound telephone call to a person when that person previously has 
 stated that he or she does not wish to receive an outbound telephone call made by or on behalf of 
 the telemarketer whose goods or services are being offered;   
     (4) Engage in telemarketing to a person's residence at any time other than between eight 
 a.m.  and nine p.m.  local time, Monday through Sunday, at the called person's location; or   
     (5) Engage in any other conduct which would be considered abusive to any reasonable 
 consumer.   
 (b)  A telemarketer will not be liable for violating subdivision three, subsection (a) of this section if:   
     (1) It has established and implemented written procedures to avoid outbound telephone 
 calls to persons who have previously stated that they do not wish to receive such calls;   
     (2) It has trained its personnel in the procedures established pursuant to subdivision one 
 of this subsection;   
     (3) The telemarketer has maintained and recorded lists of persons who have previously 
 stated that they do not wish to receive such calls; and   
     (4) Any subsequent call is the result of error.   
 
                                         PART 7.  REMEDIES 
 
§ 46A-6F-701.  Civil remedies. 
 (a) If a telemarketer violates the provisions of section six hundred one of this article, the 
consumer has a cause of action to recover actual damages and, in addition, a right to recover from the 
violator a penalty in an amount, to be determined by the court, of not less than one hundred dollars nor 
more than three thousand dollars.  No action brought pursuant to the provisions of this subsection may be 
brought more than two years after the date upon which the violation occurred or the due date of the last 
scheduled payment of the agreement, whichever is later.   
 (b)  If a telemarketer violates the provisions of section six hundred one of this article, any sale or 
lease of consumer goods or services is void and the consumer is not obligated to pay either the principal 
or any finance charge.  If the consumer has paid any part of the principal or of the finance charge, he or 

                                          19

she has a right to recover the payment from the violator or from any assignee of the violator's rights who 
undertakes direct collection of payments or enforcement of rights arising from the debt.   
 (c) Any consumer that suffers harm as a result of any abusive act or practice shall receive 
injunctive or declaratory relief.   
 (d)  The state, on behalf of its residents who have suffered a loss or harm as a result of a violation 
of this article, may seek injunctive or declaratory relief, actual damages, consumer restitution, civil 
penalties, forfeiture of bond, attachment of property, costs, attorneys fees and any other remedies 
available to the division under the provisions of this chapter or otherwise provided by law.   
 (e)  In any action brought under this article where damages are awarded to a consumer, the court 
may adjust the damages to account for inflation from the first day of July, one thousand nine hundred 
ninety-eight, to the time of the award of damages, in an amount determined by the application of data 
from the consumer price index. Consumer price index means the last consumer price index for all 
consumers published by the United States department of labor.   
 
§ 46A-6F-702.  Remedies not exclusive. 
 Nothing contained in this article shall be construed to adversely alter or affect a right or benefit 
accruing to a consumer or the state in accordance with other provisions of this chapter, or to limit any civil 
or criminal remedy otherwise provided for by law.  In the case of provisions contained in this article that 
exempt a person from the requirements of this article or that otherwise limit the applicability of this article 
to a person, those provisions are exclusive to this article and shall not be construed to otherwise exempt 
a person or to limit the applicability of any other provisions of this code.   
 
§ 46A-6F-703.  Service of process on certain nonresidents. 
 Any nonresident person, except a nonresident corporation authorized to do business in this state 
pursuant to the provisions of chapter thirty-one of this code, who directs telemarketing solicitations to 
persons residing in this state, shall be conclusively presumed to have appointed the department of tax 
and revenue as his attorney-in-fact with authority to accept service of notice and process in any action or 
proceeding brought against him arising out of such consumer credit sale, consumer lease or consumer 
loan. A person shall be considered a nonresident hereunder if he is a nonresident at the time such 
service of notice and process is sought. No act of such person appointing the department of tax and 
revenue shall be necessary. Immediately after being served with or accepting any such process or 
notice, of which process or notice two copies for each defendant shall be furnished the department of tax 
and revenue with the original notice or process, together with the fee required by section two, article one, 
chapter fifty-nine of this code, the department of tax and revenue shall file in his office a copy of such 
process or notice, with a note thereon endorsed of the time of service or acceptance, as the case may be, 
and transmit one copy of such process or notice by registered or certified mail, return receipt requested, 
to such person at his address, which address shall be stated in such process or notice:    Provided, That 
such return receipt shall be signed by such person or an agent or employee of such person if a 

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corporation, or the registered or certified mail so sent by said department of tax and revenue is refused by 
the addressee and the registered or certified mail is returned to said department of tax and revenue, or to 
his office, showing thereon the  stamp of the U.S.  postal service that delivery thereof has been refused, 
and such return receipt or registered or certified mail is appended to the original process or notice and 
filed therewith in the clerk's office of the court from which such process or notice was issued. But no 
process or notice shall be served on the department of tax and revenue or accepted fewer than ten days 
before the return date thereof.  The court may order such continuances as may be reasonable to afford 
each defendant opportunity to defend the action or proceeding.   
 The provisions for service of process or notice herein are cumulative and nothing herein 
contained shall be construed as a bar to the plaintiff in any action from having process or notice in such 
action served in any other mode and manner provided by law.   
 
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